Konnevesi is taking a significant step toward modern, accessible and year-round tourism. The completely renewed Visit Konnevesi service and its new tourism platform have now been launched, bringing together all of Konnevesi’s experiences into one clear and inspiring view for the first time.

This is not just a technical update, but a comprehensive reform that strengthens Konnevesi’s role in the future vision of the Central Finland tourism strategy: as a fascinating, unique, digitally discoverable, genuinely year-round and responsibly growing destination. The renewal has been led by Elinvoimayhtiö Konneveden Voima Oy, which develops tourism in the area.

A Map-Based Platform That Reveals Konnevesi in a New Way

The new Visit Konnevesi service is built around an interactive map that displays everything at a glance: nature trails, campfire sites, monuments, parks, boat ramps, bird lakes, fuel stations and electric vehicle charging points.

At launch, around 120 points of interest form a unified, visual and easy-to-use whole that works seamlessly both in a web browser and on mobile devices.

Turning location information into product cards makes the service effortless to use: images, descriptions, and in the future also video and audio content, as well as clear links to map applications, guide visitors naturally from one spot to another. Locations can also be opened by scanning QR codes, which can be added to signs and structures in the terrain.

According to Riku Tulla, CEO of Konneveden Voima Oy, Konnevesi is now stepping into a new era of presenting tourism services.

Konnevesi is full of wonderful service providers, attractions and constantly emerging new points of interest. Previously, all this information was scattered across many channels and often appeared randomly. Now everything is collected in one place, clearly and experientially – for both visitors and locals. You could say we are moving from the era of yellow pages toward the 2030s.

Created in Cooperation With Locals – Presented to Businesses at the Tourism Evening

The development work has not happened in isolation. Elinvoimayhtiö has built the new Visit Konnevesi platform in close cooperation with local tourism entrepreneurs.

Pilot versions and features have been presented to local operators during the autumn, and the service had its broader first showcase at the Konnevesi Tourism Evening on 13 November 2025. There, entrepreneurs could give feedback, propose locations and influence the future direction of the service. Around fifteen local tourism operators and support service providers participated.

This interaction is reflected in the end result: the platform highlights a wide range of local businesses and the work continues in cooperation with the region’s operators in the next development phases.

A Living, Evolving Service That Grows Together With the Community

The renewed Visit Konnevesi is not a static directory but a continuously evolving service. Some content is automatically drawn from social media, and user feedback is delivered directly to the administrators.

Visit Konnevesi and the platform behind it will keep developing, becoming better, more complete and more attractive update by update. Nature trails, for example, will become more interactive on the map, and we will bring in added value that is not currently available – such as points of interest along the routes, Tulla explains.

Specialist Johanna Jääskeläinen highlights the communal nature of the service.

We also want to showcase places that might not appear through official channels. For example, last winter a private individual created a ski trail around Silmutsaari – these kinds of local initiatives and sites are very welcome in the service.

The technology behind the map service, the Finnish Reveel platform, provides a strong foundation for future development. It enables ready-made routes, themed tours and later even event pre-marketing and ticket sales. The service can show visitors what experiences, sites and activities are available around them at that very moment.

A New Visual Identity That Reflects the Pulse of Konnevesi’s Nature

One of the most visible parts of the renewal, alongside the improved user experience, is the new colorful and story-driven visual identity of Visit Konnevesi. It is based on the municipality’s graphic style and familiar logo, but adds warmth and experiential character suited for tourism.

The color palette follows the annual rhythm of Konnevesi’s nature: from the golden midsummer sunsets by Lake Southern Konnevesi to the glowing autumn foliage and the blue-violet aurora borealis shimmering above winter’s frosty nights. It symbolizes the transformation of tourism into an increasingly year-round activity.

The water droplet above the letter i in the Visit Konnevesi logo is formed from two leaves, symbolizing the centuries-old connection between Konnevesi’s forests and waters. The curved shapes refer to flowing water and the dynamic movement of Konnevesi’s seven rapids.

Konnevesi Responds to Tourism Strategy Goals

Konnevesi is responding quickly to the region’s strong tourism growth. The new Central Finland Tourism Strategy 2026–2030 emphasizes digital discoverability, accessibility, data-driven development and year-round tourism. Visit Konnevesi’s renewal meets these goals almost textbook-perfectly: it consolidates, clarifies, guides and smoothens the visitor experience.

The reform also strengthens local vitality by making both small and large points of interest more visible and helping visitors better understand the area’s diverse offering. The goal is also to increase local tourism revenue.

“Like the entire region, tourism in Konnevesi is growing – not only around Southern Konnevesi National Park and the Konnevesi Rapids Route, but we are also continuously receiving positive signals from new investments. Central Finland aims to increase direct tourism revenue to 500 million euros by 2030, and here in Konnevesi we are building our path to ensure that a share of that stays in our municipality,” Tulla notes.

A Call to New Experiences

The new Visit Konnevesi platform is more than a digital service. It is a way to tell the story of Konnevesi – its nature, its people and the ever-changing colors of the seasons.

Konnevesi now opens to visitors clearer than ever before. Together with local operators, Visit Konnevesi guides travelers to forest trails, lakeshores, roaring rapids and village stories. And above all: it makes Konnevesi easier to reach and harder to forget.